How to Crowdfund A Short Film – Writer/Director Mark Lobatto’s “Blue Borsalino”
Writer and Director Mark Lobatto is our guest on this episode of Crowd Scene. Mark is in the studio with hosts Michael Ogden and Peter Dean and shares how he developed and then successfully crowdfunded his short film, Blue Borsalino.
A staff pick on Kickstarter within hours of launching, and a success within 4 days, neither of these achievements came by chance. From the beginning Mark planned and strategised how best to reach an audience for his film and fund his passion project.
Mark talks about his approach to developing stories, finding a team, and staying motivated. He also digs into how he built his mailing list to ensure it was effective, and comments on his approach to shooting his personal campaign video. A young, upcoming filmmaker with his second short film now under his belt, Mark explains why he feels being honest with yourself and with your audience is key when you’re creating stories and why it’s crucial to follow your instincts.
Links and things mentioned in this show
Blue Borsalino – Kickstarter campaign page
@blueborsalino – Blue Borsalino on Twitter
Seed & Spark – Crowdfunding site just for film
Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) – A guide written by Tim Ferriss
PlantPure Nation – “Behind the feature documentary film, PlantPure Nation, is a team of people working to spread the film and its message to as many cities across the world.”
PlantPure Nation – Kickstarter campaign page
Words to live by
If you want something you’ve never had, you must be willing to do something you’ve never done.
The Crowd Scene theme music is by Kim Boekbinder.