How to Crowdfund a Podcast. Producer Matt Hill Shares His Story Behind The Media Podcast’s Success

In this episode of Crowd Scene we talk to award-winning audio producer Matt Hill. We hear about his successful Kickstarter project of last year to make a show called The Media Podcast which was previously part of the Guardian’s media empire (and known there as Media Talk).

Buzzfeed recently named The Media Podcast as one of the ‘Top British Podcasts you need to start listening to’.

After the Guardian decided to stop work on that show, everyone involved with it – including Matt – felt passionately that there would be enough support from their fans to take on the show independently. And that’s when they turned to crowdfunding.

In his own words Matt describes the show like this: “The Media Podcast is the UK’s premier audio programme for the media sector; a podcast for the industry, by the industry. Hence the name.” Matt also talks about what makes great stories, shares his thoughts on the phenomenon of Serial and more. Enjoy the show!

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Links and things mentioned in this show

The Media Podcast – Kickstarter campaign page

The Media Podcast – All episodes on AudioBoom

The Media Podcast – iTunes

The Media Podcast – Website

@themediapodcast – The Media Podcast on Twitter

@virtualmatthill – Matt Hill on Twitter

Serial – podcast

Radiotopia – Kickstarter campaign page

Roman Mars – Wikipedia page

Sponsor information

Syndicate-Room-Logo-NewThis episode of Crowd Scene is sponsored by Syndicate Room. Syndicate Room is an equity-based crowdfunding platform in the UK with a unique model. Find out about current investment opportunities at

The Crowd Scene theme music is by Kim Boekbinder.