Ninjas, Robots & Dinosaurs! How to Crowdfund a Revolution in Kids Clothing with Princess Awesome

Rebecca Melsky and Eva St. Clair, aka Princess Awesome, are two Washington DC moms who took Kickstarter by storm.

They campaigned to create a new, original line of clothing for girls that would upend traditional thinking – their clothes for girls feature designs with ninjas, robots, dinosaurs, math and science stuff because these things belong on girls’ clothes just as much as on boys’.

Their Kickstarter campaign resonated with thousands of parents and raised nearly eight times the amount they were after. In this episode Rebecca and Eva share their story, their advice on running a successful campaign and talk about what it took to make their plan a reality. Check it out!