Ninjas, Robots & Dinosaurs! How to Crowdfund a Revolution in Kids Clothing with Princess Awesome

Rebecca Melsky and Eva St. Clair, aka Princess Awesome, are two Washington DC moms who took Kickstarter by storm.

They campaigned to create a new, original line of clothing for girls that would upend traditional thinking – their clothes for girls feature designs with ninjas, robots, dinosaurs, math and science stuff because these things belong on girls’ clothes just as much as on boys’.

Their Kickstarter campaign resonated with thousands of parents and raised nearly eight times the amount they were after. In this episode Rebecca and Eva share their story, their advice on running a successful campaign and talk about what it took to make their plan a reality. Check it out!

Campaign stats







Links and things mentioned in this show

Princess Awesome – “Girls shouldn’t have to decide between dresses and dinosaurs or ruffles and robots. We’re a different kind of girly.”

Princess Awesome – Kickstarter campaign page

@princess31415 – Princess Awesome on Twitter

A Mighty Girl – “The world’s largest collection of books, toys and movies for smart, confident, and courageous girls”

Spoonflower – Design your own fabric, wallpaper and giftwrap

BackerKit – Shipping and fulfilment software for crowdfunders

Girls will be – website

Girls will be – Kickstarter campaign page

buddingSTEM – website

buddingSTEM – Kickstarter campaign page

Words to live by

Screw your courage to the sticking place, And we’ll not fail.

Lady Macbeth, Macbeth Act 1, scene 7, 59–61

The Crowd Scene theme music is by Kim Boekbinder.