How to Raise $2 million on Kickstarter and find 50,000 fans. We talk with Crowfall’s J Todd Coleman and Gordon Walton
Creative Director J Todd Colman and Exec Producer Gordon Walton are two of the most influential figures in the gaming industry.
Venturing into the world of crowdfunding for the first time with their passion project, Crowfall, they built a base of 50,000 fans before they even started their Kickstarter campaign, and more than doubled their fundraising goal to reach nearly $2 million in 30 days. On this episode of Crowd Scene they tell Mike and Pete exactly how they did it.
Both Todd and Gordon are highly articulate, and very generous with their recommendations on what to do and what not to do in crowdfunding. They also share their ‘Guest Picks’, talk about how to keep a big, creative team moving in the same direction, and how, as crowdfunding evolves, it’s become necessary to be transparent with your backers and see them as collaborators. This episode is a lot of fun.
Crowfall: Throne War PC MMO – Kickstarter campaign page
@CrowfallGame – Twitter
The Coolest Cooler – Kickstarter campaign page (Guest pick)
Todd and Gordon wold also like to thank their friend Bryan Fargo of inXile for his great help with their campaign as well as Portalarium – the guys behind ‘Shroud of the Avatar’ – for their advice.
Special thanks to Jim Fowler, Nick Esdaile, Margaret Ogden, Rupert Harris, Matt Smith and Scott Eaton for their help in launching the show.
Crowd Scene theme music by Kim Boekbinder.